We care about your safety and your trust.

What Pixley collects, why, who helps us run Pixley, and how you stay in control.

Effective Date: October 28, 2026

Pixley turns a child's ideas, drawings, toys and photos into characters and animated stories. This policy covers the Pixley iOS app, pixleyai.com and moments.pixleyai.com, run by Pixley AI Inc. ("Pixley," "we," "us").

Pixley is made for children and set up by a parent. A parent creates the account, agrees to this policy for their family, and manages everything in it. In this policy, "you" means the parent or guardian.

What we collect

What you give us

Your account: your name and email, from Sign in with Apple, Google or an email sign-in link.
About your child: the first name, age range and interests you enter, so stories can be made for them.
Payments: your plan, what you paid and when. Card details go straight to Stripe or Apple; we never see your card number.
Orders: for a printed book or other physical product, the name, shipping address, phone number and email it needs. A photo you add to a printed book is kept with that book.
Moments videos: your email, the name and age of the person the video is for, the occasion details you type, and the email addresses you ask us to send it to.
Your voice, if you record it: see Photos and voices.
Messages to us: feedback and support requests, with your name and email.

What your child makes and does in Pixley

Photos and drawings used to make a character.
Story ideas, typed or spoken, and the characters, stories, books and drawings made from them.
Their voice, when they use a voice feature: talking with a character, Read Along, Adventures, or telling a story idea out loud.
What they watch, like and play, and their progress in Learn, so the app can pick up where they left off.

Collected automatically

Device and app information: device type, operating system, app version, language and IP address.
How Pixley is used: screens and features opened, and whether videos play smoothly.
On our website, cookies and similar storage that keep you signed in, remember your progress, and measure our ads on grown-up pages (see Advertising and analytics).

We don't collect precise location, contacts, or your device's advertising identifier.

Photos and voices

Photos. When you add a photo to make a character, it's sent to OpenAI to draw the cartoon, and to Google (Gemini) and Replicate to check that it's safe and isn't a copyrighted character. We use the photo once and don't keep it; only the cartoon is saved. OpenAI may hold what it receives for up to 30 days to check for abuse, then deletes it. The one exception is a photo you add to a printed book, which we keep with that book.

Your child's voice. To turn speech into text we use OpenAI (live conversations with characters, Adventures, and telling story ideas), Deepgram (Read Along) and Google (the live storybook on our website). Some speech is recognised on the device itself by Apple. We don't keep recordings of your child's voice. What they say can shape a story, like a scene in an Adventure, and that story is saved to your account.

Your voice. If you record your voice for a character or storybook, ElevenLabs uses the recording to create that voice and we delete the recording. For a character, we keep a short sample of the new voice reading our own script, so we can rebuild the voice if needed. The voice and its sample are deleted when you delete the character, give it a different voice, or delete your account. We use your voice only to make the voice you asked for.

No AI training. We don't use your family's photos, voices or stories to train AI models. The providers that handle children's photos and voices for us (OpenAI, Google, Replicate and Deepgram) don't use them to train theirs.

How we use information

To make what you ask for: characters, stories, videos, storybooks, printed books and Moments videos.
To keep it safe: every photo, idea and story is checked to make sure it's right for children.
To make stories feel like your child's: interests, favourite characters and past stories shape new ones. We keep short notes about these (with our provider mem0) so Pixley remembers them.
To run your account and payments, deliver orders, and answer support requests.
To email you: when a story is ready, receipts and account notices, and tips and updates about Pixley (which you can unsubscribe from in any email). Push notifications are sent only if you turn them on.
To understand what works, fix problems and improve Pixley.
To measure our ads, on grown-up pages only (below).

There are no ads in Pixley. We never use children's information for advertising, and we don't sell personal information.

Advertising and analytics

We advertise Pixley on Meta (Facebook and Instagram), Google and TikTok. To see which ads bring families to Pixley, our grown-up web pages use those companies' tags: the home page, sign-up, plans and checkout, Settings, the blog, and Moments. When a parent signs up or buys, we also send them a scrambled (hashed) copy of the parent's email and the ad's click ID, so they can count the sale.

These tags are switched off on the pages children use: watching, creating, playing and learning. The iOS app has no ad tags at all. Apple tells us which Apple Search Ads campaign, if any, led to an install.

For analytics we use PostHog on our website (pages visited and buttons tapped; on grown-up pages it can also record the screen, with anything typed hidden), TelemetryDeck in the iOS app (screens and features used, linked to your account by a scrambled ID), and Mux, which measures video playback quality using only a video's ID. You can block or clear cookies in your browser at any time.

What other people can see

Public stories: new stories are public by default, so other families can watch them in the Pixley Storyverse and on pixleyai.com, and search engines may list them. You can make any story private at any time. Avoid putting your child's full name in a public story's title.
Share links: anyone you send a share link to can open that story or character without an account. To turn a link off, delete the story or character, or email us.
Moments: a finished Moments video can be opened by anyone with its link.

Children's privacy

Pixley is for children under 13, used with a parent. Before a child uses Pixley we ask the parent to agree to this policy: in the iOS app on a consent screen before the free trial, and on our website when adding a photo and when signing in. We collect from children only what an activity needs, as described above, and we don't make a child's information public unless you choose to publish or share it.

Children's information is shared only with the providers above, only to run Pixley. It is never used for advertising and never sold.

Your rights as a parent: you can see the information we have about your child, have it deleted, and tell us to stop collecting it, at any time. Delete characters, stories or the whole account in Settings, or email [email protected]. We'll check that you're the account holder first. Stopping collection means your child can no longer use the features that need it.

How long we keep information

Your account and what's in it (profiles, characters, stories, books, saved favourites): until you delete them or your account.
Photos used to make a character: not kept. A photo in a printed book stays until you delete your account.
Recordings of your child's voice: not kept.
Your voice sample: until you delete the character, change its voice, or delete your account.
Moments previews you didn't buy: deleted 30 days after they were made.
Email sign-in links: records deleted after 30 days.
Purchase records (what was bought, when, for how much, and where a physical product was shipped): as long as tax and accounting rules require.

Deleting your account

You can delete your account in Settings in the app or on the website. We then delete your profiles, characters, stories, videos, storybooks, drawings, voices and saved notes, and ask our providers to delete theirs (including ElevenLabs, Mux, mem0, PostHog and RevenueCat). Purchase records stay for accounting, with your contact details removed.

Deleting your account doesn't cancel a subscription. Cancel first: in Settings on the website, or in your iPhone's Settings for a plan bought through the App Store.

Your choices and rights

See, correct or delete your information, in Settings or by emailing us.
Unsubscribe from tips and updates using the link in any email. You'll still get emails about your account and orders.
Turn push notifications on or off in the app or in your device's settings.
Block or clear cookies in your browser.

Depending on where you live, you may have other rights, such as getting a copy of your information or opting out of ad measurement. Email us and we'll help, whatever state or country you're in.

Security

Information travels encrypted, and our hosting providers encrypt it where it's stored. Only team members who need it to run Pixley can reach it, and payments are handled by Stripe and Apple. No system is perfectly secure; if something goes wrong that affects your information, we'll tell you as the law requires. Pixley is run in the United States, and your information is stored and processed there.

Changes to this policy

When we change this policy, we'll post it here with a new effective date. If a change affects how we handle children's information, we'll email parents first and ask for consent where the law requires it.

Contact us

Questions about this policy or your family's information:

Pixley AI Inc.

150 Van Ness Ave, San Francisco, CA 94102

Phone: (669) 216-6267

Email: [email protected]